My 2010 resolution was to ressurrect this blog from its near death. I had a couple of really rough months at my previous agency and my blog contributions started to dribble…then completely stopped as I was actively searching for new agencies.

Now I’m officially living in San Francisco and have started to dig into my role at my new Digital shop; I do not have any more excuses.

I can’t post daily as I did when this blog first started but I think I can pull off a few times a week.


Life has recently interfered with my blogging.

After many months of contemplation, I decided to leave my current agency for an all digital shop. I’m in the process of finishing up my last week of work, start training for the new job next week and move up to San Francisco the week after that.

So, the blogging will resume once I’m settled. But you can always catch me on twitter or if you really like me you can friend me on facebook.


For all those who’ve lost their jobs recently there is a glimmer of hope, because everyone is doing something for the recession from Hyundai offering to take back your vehicle if you are laid off within 12 months of buying the car to all of the great giveaways.

Personally, I’d love to spend my time being unemployed on the beach in Austrailia which is why I’ve applied for the Island Reef Job. A promotion to support tourism in Queensland. But one has to think if you’re “prize” is an actual job (The Caretaker of the Islands of the Great Barrier Reef) you might not see a lift in traffic as most people this appeals to are uneployed. Check out the view from your office. 


If you don’t get hired for the Queensland isalnd job, you could try a win a free vacation from SunGlass Warehouse. They’ll pay for your flight, hotel, some spending money and some sunglasses and beach gear. Sweet! Plus you can get bonus entries for twittering, blogging  or emailing your friends. 

Now wish me some luck as I head out to Vegas for the a few!


I’m having a hell week. 

–  1 RFP due Friday

–  1 New RFP to start

–  2 Full Web evaluations due Thursday (and I just found out about them today)

–  All media invoices due to clients by the 15th (that I haven’t had time to touch)

– PURLs training to be done by Thursday 

–  Plus all my other usual job tasks I have to do

If you are unfamiliar of what a Hell Week is at my agency check it.

Thankfully, I’m taking next week off for a few days in Vegas and some much needed non-work time.


Why must I get berated with online dating ads on Facebook just because I keep my status on single?

How did I ever survive 8 hours at school without a single cup of coffee?

Does anyone ever call those “Hows my Driving?” numbers on the back of company cars and trucks?

Where did the wild bunnies in my neighborhood come from?

Have you ever replied to, or bought, from a spam email?

Why isn’t the ‘thank you wave’ a universal gesture on the road?

How come the bitchiest clients always have the most money?

When will I actually feel like I’m a grown up?

What will it take to get the baristas at my Starbucks to finally learn my name and coffee order?


I love San Diego but I miss some of the seasons from my four years of college in Connecticut. Just one or two rainy days would be nice. Nothing too cold or wet, but something other 70 and sunny.


Or as we say at my agency in the red.

There is a special kind of in the red that we like to call Hell Week. It’s (at least) five sweet days of stress and panic that usually culminates in a breakdown and booze.

Rarely are there multiple Hell Weeks occurring within an office at anytime, but its not unheard of to see a department enduring it together.

They are usually caused by a co-worker out on vacation, multiple important deadlines, random mistakes, procrastination (usually to blame for my Hell Weeks) and of course not enough hours or energy to get everything done.

You can do nothing to resolve them except just get through them. Eat lunch at your desk, be the first to arrive and the last to leave, drink enough coffee and diet coke to make you feel like you couldn’t stop moving if you tried.


I graduated from college 3 years ago and through the course of my professional life realize, I’ve realized how little what I learned in classes is applicable to the real world. So I’ve put together a short list of classes that should be implemented at every college:

  • How to Land A Job: From resume writing to salary negotiations
  • Client Speak: Translating from Vendor to Agency to Client
  • Schmoozing 101: The art of small talk with and without alcohol
  • How to Deal With Difficult People: Learn tactics to make them bearable
  • Remembering Who: Tricks to being able to recall faces with names, companies, job titles, previous interactions and trivial family facts
  • Checks & Balances: How to balance work, social life, dating, finances, family and personal time
  • Just Say No: Learn how to tell your boss and clients no; bonus feature –  how to gently tell vendors no without crushing them or leaving them with false hopes
  • Quitting: The art of quitting your job but keeping your boss as an excellent reference


It’s amazing how clean I can get my apartment when I have a project for work looming over my head.

Should I rewrite an RFP presentation….or clean my bathroom, do the dishes and clean out my closet?

After an hour of cleaning, I finally sat down but ending up writing my analysis on the Google media planning tools (which will be posted later), but I can’t seem to make myself do actual work.

Ugh tomorrow is going to be a long, painful day at the office.