Blog Archives

Planner.

Media planning seems kind of boring to most outsiders. When I tell people I’m in advertising EVERYONE assumes I’m a graphic designer…they always get all the glory. Its the ad you remember not necessarily in what spot break or on

Posted in agencies, media buying Tagged with: ,

Heels.

Heels.com is doing some smart digital buying. As a poor shoe addict I feel like their my dealer who pops up randomly throughout my life to remind me how good of a high they can provide me. At times when

Posted in digital, media buying Tagged with: ,

Exclusive.

What ever happened to category exclusivity in TV spot breaks? An explanation for any non-media readers out there – typically when you place a buy at both the local and national level, you will be granted category exclusivity for the

Posted in media buying, tv spots Tagged with: ,

Excess.

So raise your hand if in the last few weeks you’ve noticed these ads EVERYWHERE online.  While these ads annoy me to no end, I would kill to work on this account. This is one of the few accounts that

Posted in bad ads, banners, media buying, social marketing Tagged with: , , , ,

Inspirations.

Common misconception about media planners/buyers is that were are the dull uncreative type who love crunching numbers more than anything else. While it is true that most of us love numbers, statistics and research, creativity in media planning is an

Posted in creative, media buying, non-advertising Tagged with: ,

Buying.

While cleaning out my Bloglines, I stumbled on this iMedia Connection article from July. I really wish I had read it when it was published as it has some great tips for search marketing.  Read the entire article here.  The

Posted in media buying Tagged with: ,

Agree.

I totally and completely agree with this article from imedia connection. Sums up exactly what I hate the most about ad networks and general website vendors.  Read the 10 Complaints About Ad Networks (from the media buyer perspective) here.  #4

Posted in web Tagged with: , ,

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