Love the “Please don’t” section of Sometimes the easiest way to create a brand and an online presence that people want to be a part of is through honest copy that fits your site’s personality. Branding does not have to be complicated, especially not if you are doing it right.

And if you haven’t checked out you should do it now and let them know I referred you – user name is erinnorton.


I have my ipod set to shuffle songs for the week and I’m realizing three things:

1) I have a lot of really great music I never listen to.

2) I have some really horrible music that I’m embarrassed to own.

3) If some of this music had been purchased as CDs they would still have the cellophane wrapping on it.