Meet Zack, the star of the most disturbing online campaign EVER created.
The premise is that Zack went to bed one night with “guy parts” and woke up with “girl parts,” although he remains a guy in every other aspect. Throughout the videos Zack only expresses mild confusion, never close to FREAKING out like most guys would be.
On his site, Zack16.com, you can read his diary and watch the very professionally produced videos of this transformation. Check out his diary entry from Day 9 where a copywriter had the time of his life crafting these beautiful and touching words –
It happened so fast. C’mon, I just was just dealing with my newly acquired girl parts. And I had no choice. They just showed up. I didn’t even get a 30-day money back guarantee. Then BAM! I get hit by the menstrual express. I didn’t even have time to give my new girl parts a pet name like “Fifi” or “Alexandra.” No, we had to rush right into menstruation.
In the Day 9 video you’ll see the Tampax vending machine – voila after 9 freaking days of girl parts, vagina, PMS and menstruation talk we finally get a product placement that lets up know who to thank for this this “viral” series.
So thank you, I am now scarred for life. Is this as contagious as swine flu? Can I wake up one morning with “guy parts” or is this a guy to girl only type of thing? Why doesn’t Zack seem more concerned? Is this some sort of super strength STD that I need to be on the look out for? Or does this prove that you can “lose it” if you don’t “use it”? Why hell isn’t he freaking out?? If I think Zack is cute, am I a lesbian? Ugh, you may have made me feel better about “Menstruation Island” but now I’m questioning my sexuality. Gee thanks Tampax!
Didn’t viral used to mean it was low budget and at least attempted to look like it was consumer produced? I wonder what the bill was for this because I see a part two where Zack wakes up with robot parts! Or his Fifi meets another Fifi and we learn about transsexuals. Or we follow around a girl who wakes up with “guy parts” and dribbles out apologizes to for every stereotypical guy cliche and then shaves her new balls, sponsored by Gillette.
You can read more about it on AdAge or if you’re like me, you can curl up into a ball and cry over the state of advertising.