ErinIs.com

I’ve gone on record declaring my love for Discovery’s Shark Week.

Discovery does some great work on their own promotions and advertising for the week long extravaganza, but I have yet to see decent advertising within programming. With the amount of loyalty faans have for Shark Week I am incredibly surprised by the lack of new creative for spots. I stumbled onto this one for MoveOn.org which is, sadly, the only spot I have ever seen created for the Shark Week.

It’s my favorite time of year – Shark Week promotion time. Just like the Superbowl I love Shark Week more for its ads than for the content, they never fail to deliver innovative and fun campaigns. Last year was taxis topped with fins, lifeguard chairs around the city and

This year bloggers must figure out their own deaths.

Via AgencySpy