Blog Archives


Innovation is more than just the shiny new technology, its figuring out how to take the media we are accustomed to and finding new wyas to make it relevant. Office Max does it right with the below bag. It was

Posted in traditional Tagged with: , ,


As a planner/buyer who is transitioning between traditional and digital, I find myself constantly struggling as to how to position digital in the media mix. I absolutely believe web will revolutionize the way we interact with a brand, consume and

Posted in agencies Tagged with: ,


As the end of the year approaches every blogger out there is throwing down their 2009 predictions; I’m jumping off the cliff to throw down my own thoughts on the new year. But don’t worry is isn’t some haughty predictions

Posted in media buying, mobile, online, social media, technology Tagged with: , , ,


I just stumbled on these two ambient campaigns via  Ads of the World and I think they’re both brilliant because of their simplicity and straightforward approach.  First is a campaign for Hogar de Cristo which helps the  extremely poor in Ecuador.

Posted in creative Tagged with: ,


Agencies are the worst at doing their own advertising, this highlights some of the best.  7 and 8 are smart and I adore all of the holiday cards because that’s one promo piece we always struggle with.   [slideshare id=621886&doc=selfpromoeng-1222542653313741-8&w=425]

Posted in agencies, brilliant Tagged with: ,


I only realized it was Shark Week on the Discovery Channel this week because it peaked on Google Trends…but do love Shark Week. Not as much as I love Cash Cab on the Discovery Channel, but its pretty close! The Discovery

Posted in brilliant, outdoor Tagged with: ,


This makes me want cookies and a giant glass of milk….and I hate milk. Sweet work by Draft FCB New York. Found on I Believe in Advertising [youtube=]

Posted in brilliant, outdoor Tagged with: ,


Ah-maz-ing This is the new McDonald’s signage for its location across the street from Wrigley Field, created by Leo Burnett Chicago. The egg is only open from 630a to 1030a (McDonald’s breakfast times). The yolk reads “Fresh Eggs Daily.” While

Posted in brilliant, outdoor Tagged with: ,


Brilliant. I love this slide show – it will definitely be the preamble to all media plans. There is an absolute need for social media in the mix with traditional media planning. [slideshare id=496437&doc=whatthefissocialmedia070208-1215026815612657-8&w=425]

Posted in brilliant Tagged with: ,


Thank you Converse. I love your microsites. You motivate me. And you make me feel better.

Posted in online Tagged with: ,