ErinIs.com

Dayparting is the practice of flighting ads based on time of day and is effective for either difference audiences of difference products. Most display offer dayparting at little to no cost and while not entirely relevant to a lot of campaigns – it is incredibly important for food as evidenced in this ad I saw while drinking my morning coffee and watching my Colbet Report.

(Click on it for a full view and time)

There is nothing that makes me gag more than a McDonalds Angus Third Pounder at 7:48am. I don’t know if I could stomach that at lunch or dinner time, but come on do I really need to see it this early??!! Ewww

This morning while getting ready for work with MTV in the background I heard a spot trying to convince college graduates to work at Hooters.  

And why might a young college educated woman want to dress up in booty shorts and get hit on by men covered in wing sauce and cheap beer? Well because Hooters offers a woman with an education the opportunity to work with her friends, travel, make a lot of money and star in a TV commerical! OMG that’s just what I majored in at college! 

I have nothing against Hooters or the girls who work there. I think its a genius marketing scheme of putting girls in tiny, cute outfits serving crappy bar food and raking in profits. 

I definitely have a problem with the rationale of the spot. Why are they targeting women about to graduate college when the message would be more on point offering those in college to chance to earn a ton of cash and avoid student loans? They should focus their message online (perfect for social networks), on MTVU and in college print. Ads should target 18-24 yr olds looking for a fun job while in college that will get them lots of tips and finance their college experience.