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	<title>ErinIs.com &#187; viral</title>
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	<link>http://erinis.com</link>
	<description></description>
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		<title>Unicorn.</title>
		<link>http://erinis.com/2010/06/30/unicorn/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=unicorn</link>
		<comments>http://erinis.com/2010/06/30/unicorn/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 19:34:08 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[viral]]></category>
		<category><![CDATA[wtf]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2962</guid>
		<description><![CDATA[A funky little Unicorn with a collection of music videos for you to serenade your friends with = viral gold? Check it out for yourself at SerenadingUnicorn.com.]]></description>
			<content:encoded><![CDATA[<p><a href="http://erinis.com/wp-content/uploads/2010/06/SerenadingUnicorn_1.jpg"><img class="alignnone size-large wp-image-2964" title="Serenading Unicorn Do you really want to hurt me" src="http://erinis.com/wp-content/uploads/2010/06/SerenadingUnicorn_1-1024x582.jpg" alt="" width="553" height="314" /></a></p>
<p>A funky little Unicorn with a collection of music videos for you to serenade your friends with = viral gold?</p>
<p>Check it out for yourself at <a href="http://www.serenadingunicorn.com/">SerenadingUnicorn.com</a>.</p>
<p><a href="http://erinis.com/wp-content/uploads/2010/06/SerenadingUnicorn_4.jpg"><img class="alignnone size-large wp-image-2967" title="Serenading Unicorn End" src="http://erinis.com/wp-content/uploads/2010/06/SerenadingUnicorn_4-1024x573.jpg" alt="" width="553" height="310" /></a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Look.</title>
		<link>http://erinis.com/2010/02/22/look/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=look</link>
		<comments>http://erinis.com/2010/02/22/look/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 06:06:13 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[awesome]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[brilliant]]></category>
		<category><![CDATA[tv spots]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2851</guid>
		<description><![CDATA[If you don&#8217;t like this Old Spice spot you probably don&#8217;t have a soul.]]></description>
			<content:encoded><![CDATA[<p>If you don&#8217;t like this Old Spice spot you probably don&#8217;t have a soul.</p>
<p><object width="425" height="350"><param name="movie" value="owGykVbfgUE"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/owGykVbfgUE" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chinchilla.</title>
		<link>http://erinis.com/2009/09/16/chinchilla/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=chinchilla</link>
		<comments>http://erinis.com/2009/09/16/chinchilla/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 20:23:18 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[tv spots]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[hilarious]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2737</guid>
		<description><![CDATA[I LOVE these new spots from VisitLasVegas.com that asks &#8220;What&#8217;s your excuse?&#8221; to visit Las Vegas. What&#8217;s Your Excuse: Chinchilli Day &#8211;  Part 1 What&#8217;s Your Excuse: Chinchilli Day &#8211;  Part 2]]></description>
			<content:encoded><![CDATA[<p>I LOVE these new spots from <a href="http://visitlasvegas.com/vegas/index.jsp">VisitLasVegas.com</a> that asks &#8220;What&#8217;s your excuse?&#8221; to visit Las Vegas.</p>
<p><strong>What&#8217;s Your Excuse: Chinchilli Day &#8211;  Part 1</strong></p>
<p><object width="425" height="350"><param name="movie" value="jf89N1_uz_A"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/jf89N1_uz_A" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p><strong>What&#8217;s Your Excuse: Chinchilli Day &#8211;  Part 2</strong></p>
<p><object width="425" height="350"><param name="movie" value="b_RQJ2lDq64&amp;feature=player_profilepage"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/b_RQJ2lDq64&amp;feature=player_profilepage" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Addicted.</title>
		<link>http://erinis.com/2009/09/10/addicted/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=addicted</link>
		<comments>http://erinis.com/2009/09/10/addicted/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 14:58:48 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[brilliant]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2720</guid>
		<description><![CDATA[As a self proclaimed Social Media Addict I stumbled across this video via Twitter and loved it. Well produced, easy to relate to and it felt like an effortless and humorous video. Then just the last few seconds at the end the Vaio W splashes on the screen and I was excited. A notebook that [...]]]></description>
			<content:encoded><![CDATA[<p>As a self proclaimed Social Media Addict I stumbled across this video via <a href="http://twitter.com/ErinNorton/status/3887938776">Twitter</a> and loved it. Well produced, easy to relate to and it felt like an effortless and humorous video. Then just the last few seconds at the end the Vaio W splashes on the screen and I was excited. A notebook that actually fits my strange additions? I&#8217;m totally in!</p>
<p><object width="425" height="350"><param name="movie" value="J5TI3gzx3JA"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/J5TI3gzx3JA" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>My previous laptop was a Vaio and I loved it, but tragically it died after four years with me. Well done viral that makes me feel like Vaio is the brand for me, actually made me find out more information about the W and write a post about it. Well done Sony!</p>
<p>Read more about the Vaio W at <a href="http://www.engadget.com/2009/07/07/sony-vaio-w-netbook-now-official-in-us-coming-august-for-499/">Engadget</a> and at <a href="http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;categoryId=8198552921644650994&amp;parentCategoryId=16154">Sony</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/09/10/addicted/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Dead.</title>
		<link>http://erinis.com/2009/08/05/dead/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dead</link>
		<comments>http://erinis.com/2009/08/05/dead/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 03:49:09 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[viral]]></category>
		<category><![CDATA[shark week]]></category>

		<guid isPermaLink="false">http://erinnorton.wordpress.com/?p=2434</guid>
		<description><![CDATA[It&#8217;s my favorite time of year &#8211; Shark Week promotion time. Just like the Superbowl I love Shark Week more for its ads than for the content, they never fail to deliver innovative and fun campaigns. Last year was taxis topped with fins, lifeguard chairs around the city and This year bloggers must figure out [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s my favorite time of year &#8211; <a href="http://dsc.discovery.com/convergence/sharkweek/sharkweek.html">Shark Week</a> promotion time. Just like the Superbowl I love Shark Week more for its ads than for the content, they never fail to deliver innovative and fun campaigns. Last year was taxis topped with fins, lifeguard chairs around the city and</p>
<p>This year bloggers must figure out their own deaths.</p>
<p><object width="425" height="350"><param name="movie" value="0ea8opNM7Dc&amp;eurl"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/0ea8opNM7Dc&amp;eurl" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>Via <a href="http://www.mediabistro.com/agencyspy/campaigns/frenzied_waters_a_campaign_for_your_gruesome_sharky_death_121270.asp">AgencySpy</a></p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/08/05/dead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Madmen.</title>
		<link>http://erinis.com/2009/07/27/madmen/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=madmen</link>
		<comments>http://erinis.com/2009/07/27/madmen/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 18:28:05 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2603</guid>
		<description><![CDATA[I am not one of the advertising folks who lusts after Madmen. After trying to watch the show, I just got bored. Yes advertising was funny back in the day, alcohol and sexism were rampant. They also wore cool clothes. However, I am vein enough to enjoy the MadMenYourself website by AMC. This is how [...]]]></description>
			<content:encoded><![CDATA[<p>I am not one of the advertising folks who lusts after Madmen. After trying to watch the show, I just got bored. Yes advertising was funny back in the day, alcohol and sexism were rampant. They also wore cool clothes.</p>
<p>However, I am vein enough to enjoy the <a href="http://www.amctv.com/originals/madmen/madmenyourself/">MadMenYourself</a> website by AMC. This is how the ad business should be done &#8211; with a martini in hand!</p>
<p><a rel="attachment wp-att-2602" href="http://erinis.com/2009/07/27/madmen/madmen_standard/"><img class="alignnone size-full wp-image-2602" title="ErinIs Madmen style" src="http://erinis.com/wp-content/uploads/2009/07/madmen_standard.jpg" alt="ErinIs Madmen style" width="484" height="363" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/07/27/madmen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Clippy.</title>
		<link>http://erinis.com/2009/07/18/clippy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=clippy</link>
		<comments>http://erinis.com/2009/07/18/clippy/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 19:19:30 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[viral]]></category>
		<category><![CDATA[microsoft]]></category>

		<guid isPermaLink="false">http://erinnorton.wordpress.com/?p=2436</guid>
		<description><![CDATA[A moment of silence please &#8211; Clippy has been deleted. All you microsoft fans know who I&#8217;m talking about. According to the promo video for Office 2010, he has been killed off by some sort of Microsoft nemisis. Cool promotional video and yet still soooo Microsoft. More details on Techchrunch.]]></description>
			<content:encoded><![CDATA[<p>A moment of silence please &#8211; Clippy has been deleted. All you microsoft fans know who I&#8217;m talking about. According to the promo video for Office 2010, he has been killed off by some sort of Microsoft nemisis. Cool promotional video and yet still soooo Microsoft.</p>
<p><object width="425" height="350"><param name="movie" value="VUawhjxLS2I&amp;feature=player_embedded"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/VUawhjxLS2I&amp;feature=player_embedded" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>More details on <a href="http://www.techcrunch.com/2009/07/13/the-complete-guide-to-microsofts-office-2010/">Techchrunch</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/07/18/clippy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>United.</title>
		<link>http://erinis.com/2009/07/10/united/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=united</link>
		<comments>http://erinis.com/2009/07/10/united/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 17:16:39 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[reputation]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[reputation management]]></category>

		<guid isPermaLink="false">http://erinnorton.wordpress.com/?p=2426</guid>
		<description><![CDATA[United Airlines broke Dave Carrol&#8217;s guitar. He spent over nine months trying to get the airline to take responsibility and pay for the damages; they refused. So he took to the interwebs and created this incredibly catchy and entertaining video &#8220;United Breaks Guitars&#8221; with his country music band Son of Maxwell. The video currently has [...]]]></description>
			<content:encoded><![CDATA[<p>United Airlines broke Dave Carrol&#8217;s guitar. He spent over nine months trying to get the airline to take responsibility and pay for the damages; they refused. So he took to the interwebs and created this incredibly catchy and entertaining video &#8220;United Breaks Guitars&#8221; with his country music band<a href="http://www.sonsofmaxwell.com/"> Son of Maxwell</a>.</p>
<p><object width="425" height="350"><param name="movie" value="5YGc4zOqozo&amp;eurl"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/5YGc4zOqozo&amp;eurl" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>The video currently has 12,559 comments, 5-stars by 19,750 ratings and 2.3+ million views.</p>
<p>When will companies learn that poor customer service + internet = horrible reputation destruction? It took the man more than a year to get completely rejected by United claims, write the <a href="http://www.davecarrollmusic.com/story/united-breaks-guitars/">blog post</a> and create the video. Which means United had a year to make things right, they had a year to pay $1200 to fix the guitar that the airline workers broke, they had a year to make Dave Carrol a fan of United.</p>
<p>How hard is it to train your employees to be nice to your customers?</p>
<p>Why is it so difficult for companies to do right right thing?</p>
<p>According to <a href="http://twitter.com/unitedairlines">United&#8217;s Twitter</a> the airline contacted Dave, donated $3,000 to Thelonius Monk Institute of Jazz 4 Music Education 4 Kids and is working with Dave for some positive songs. Too late? What do you think?</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/07/10/united/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Zack.</title>
		<link>http://erinis.com/2009/06/17/zack/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=zack</link>
		<comments>http://erinis.com/2009/06/17/zack/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 14:40:48 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[viral]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[wtf]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://erinnorton.wordpress.com/?p=2340</guid>
		<description><![CDATA[Meet Zack, the star of the most disturbing online campaign EVER created. The premise is that Zack went to bed one night with &#8220;guy parts&#8221; and woke up with &#8220;girl parts,&#8221; although he remains a guy in every other aspect. Throughout the videos Zack only expresses mild confusion, never close to FREAKING out like most guys [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2345" title="Tampax Girl Parts" src="http://erinnorton.files.wordpress.com/2009/06/girl-parts1.jpg" alt="Tampax Girl Parts" width="480" height="359" /></p>
<p>Meet Zack, the star of the most disturbing online campaign EVER created.</p>
<p>The premise is that Zack went to bed one night with &#8220;guy parts&#8221; and woke up with &#8220;girl parts,&#8221; although he remains a guy in every other aspect. Throughout the videos Zack only expresses mild confusion, never close to FREAKING out like most guys would be.</p>
<p>On his site, <a href="http://zack16.com/">Zack16.com</a>,  you can read his diary and watch the very professionally produced videos of this transformation.  Check out his diary entry from Day 9 where a copywriter had the time of his life crafting these beautiful and touching words -</p>
<blockquote><p>It happened so fast. C&#8217;mon, I just was just dealing with my newly acquired girl parts. And I had no choice. They just showed up. I didn&#8217;t even get a 30-day money back guarantee. Then BAM! I get hit by the menstrual express. I didn&#8217;t even have time to give my new girl parts a pet name like &#8220;Fifi&#8221; or &#8220;Alexandra.&#8221; No, we had to rush right into menstruation.</p></blockquote>
<p>In the Day 9 video you&#8217;ll see the Tampax vending machine &#8211; voila after 9 freaking days of girl parts, vagina, PMS and menstruation talk we finally get a product placement that lets up know who to thank for this this &#8220;viral&#8221; series.</p>
<p>So thank you, I am now scarred for life. Is this as contagious as swine flu? Can I wake up one morning with &#8220;guy parts&#8221; or is this a guy to girl only type of thing? Why doesn&#8217;t Zack seem more concerned? Is this some sort of super strength STD that I need to be on the look out for?  Or does this prove that you can &#8220;lose it&#8221; if you don&#8217;t &#8220;use it&#8221;? <strong>Why hell isn&#8217;t he freaking out??</strong> If I think Zack is cute, am I a lesbian? Ugh, you may have made me feel better about &#8220;Menstruation Island&#8221; but now I&#8217;m questioning my sexuality. Gee thanks Tampax!</p>
<p>Didn&#8217;t viral used to mean it was low budget and at least attempted to look like it was consumer produced? I wonder what the bill was for this because I see a part two where Zack wakes up with robot parts! Or his Fifi meets another Fifi and we learn about transsexuals. Or we follow around a girl who wakes up with &#8220;guy parts&#8221; and dribbles out apologizes to for every stereotypical guy cliche and then <a href="http://www.youtube.com/watch?v=1TiJNewpCnY">shaves her new balls</a>, sponsored by Gillette.</p>
<p>You can read more about it on <a href="http://adage.com/digital/article?article_id=137324">AdAge</a> or if you&#8217;re like me, you can curl up into a ball and cry over the state of advertising.</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/06/17/zack/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Wolves.</title>
		<link>http://erinis.com/2009/05/23/wolves/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wolves</link>
		<comments>http://erinis.com/2009/05/23/wolves/#comments</comments>
		<pubDate>Sat, 23 May 2009 19:12:51 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[awesome]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[wtf]]></category>

		<guid isPermaLink="false">http://erinnorton.wordpress.com/?p=2121</guid>
		<description><![CDATA[The power of community is evident through many social media platforms. Companies are learning that cultivating a positive brand experience through open communication and 24/7 availability can create consumers who are your brand advocates. I am a huge believer of social media participation and online reputation management (really you can&#8217;t create your presence without closely [...]]]></description>
			<content:encoded><![CDATA[<p>The power of community is evident through many social media platforms. Companies are learning that cultivating a positive brand experience through open communication and 24/7 availability can create consumers who are your brand advocates. I am a huge believer of social media participation and online reputation management (really you can&#8217;t create your presence without closely monitoring the results through a rep management process). </p>
<p>Sometimes the community takes something and owns it in a way you could have never imagined making it 100 times awesomer. In those times you can only be thankful that some people have way too much free time on their hand and just the right dose of creativity. Yahoo Answers, Amazon Reviews and some people&#8217;s random sites have generated hundreds of users to participate and hundreds of thousands to view. </p>
<p>Here are some of my favorite: </p>
<p><a href="http://www.amazon.com/Three-T-Shirt-Available-Various-Sizes/product-reviews/B000NZW3IY/ref=cm_cr_pr_helpful?ie=UTF8&amp;showViewpoints=0">Three Wolf Moon T-Shirt (Amazon Review) </a></p>
<ul>
<li>688 customer reviews </li>
<li>7,245 users voted on the reviews</li>
</ul>
<blockquote><p><em>This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that&#8217;s when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to &#8216;howl at the moon&#8217; from time to time (if you catch my drift!)&#8230;&#8230;</em></p></blockquote>
<p><a href="http://answers.yahoo.com/question/index?qid=20081226145807AAjS6GE">Does anyone know a website where for cool bebo profile names? (Yahoo Answers) </a></p>
<ul>
<li> 4 response</li>
<li>416 users voted on the reviews</li>
</ul>
<blockquote><p><em>&#8230;The internet burned brightly as an escape, a way to show who you were to a wider audience, a way of discovering and sharing things you never knew existed, a way of forcing back the ever encroaching shadows of the real world to keep your internal flame burning just that little bit longer&#8230;.</em></p></blockquote>
<p><span style="font-style:normal;"><a href="http://www.amazon.com/Tuscan-Whole-Milk-Gallon-128/product-reviews/B00032G1S0/ref=dp_top_cm_cr_acr_txt?ie=UTF8&amp;showViewpoints=1">Tuscan Whole Milk, 1 Gallon, 128 fl oz (Amazon Review)</a></span></em></p>
<p><a href="http://www.amazon.com/Tuscan-Whole-Milk-Gallon-128/product-reviews/B00032G1S0/ref=dp_top_cm_cr_acr_txt?ie=UTF8&amp;showViewpoints=1"> </a></p>
<ul>
<li>1,059 customer reviews</li>
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<blockquote><p><em>One should not be intimidated by Tuscan Whole Milk. Nor should one prejudge, despite the fact that Tuscan is non-vintage and comes in such large containers. Do not be fooled: this is not a jug milk. I always find it important to taste milk using high-quality stemware &#8212; this is milk deserving of something better than a Flintstones plastic tumbler. One should pour just a small dollop and swirl it in the glass &#8212; note the coating and look for clots or discoloration. And the color &#8212; it should be opaque, and very, very white. Now, immerse your nose in the glass and take a whiff. Tuscan transports you instantly to scenic hill towns in central Italy (is that Montepulciano I detect?) &#8212; there is the loamy clay, the green grass of summer days, the towering cypress&#8230;</em></p></blockquote>
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