Back in the olden days of the internet, Facebook was just for college kids, flash sites were cool and you couldn’t rely on someecards to be there to help you communicate openly with your friends.
All the way back in 2003 you had to rely on your own internet skills to send out cards to your friends, family and complete strangers. You bought a URL, maybe the name of your pet, you created a real life card and then you uploaded it to the previously mentioned URL.
Simple, effective and peaceful. Thank you Geoff and Jara. You made my day.
I can’t even be mad that I wanted your URL for a client. You’ve paid 6 years worth of domain and hosting fees so you could continue to wish those closest to you (and those of us who stumbled upon it) some much needed Peace on Earth.
Frank Duffel is a guy I could see my dad being buddies with – a bit of a hard ass but simple and straight forward. While he puts the “no” in innovation, he somehow ended up with a Facebook page, a youtube series and his own website, but my guess is that the overly ambitious June is responsible for that (see episodes 4 and 5).
Mr.Duffel is the President of The Post Shredded Wheat Co. where they’ve done nothing to change the cereal since 1892. After two two huge achievements, adding milk to cereal and make Post Shredded Wheat spoon size, Post Shredded Wheat has not changed a thing. To fully understand Frank check out his speech on Progress…good stuff.
Well done Ogilvy! It’s incredibly entertaining, sociable and still delivers a powerful message. Heck, I bought a box at the grocery store today and I don’t even eat cereal.
One of the best PSA campaigns ever put together. Well produced, fabulous integration with enough components to go viral all on its own . They even created their own little catch phrase, Tan-Tasic.
Check out the website for your free Computer Tan trial.
JC Penny has done something incredibly right with their viral campaign for ‘The Doghouse’. My 60 some year old father excitedly told me all about this hilarious video/website his friend sent him. He had the freaking commercial memorized.
Now my dad had no idea it was from JC Penny’s; he doesn’t know what a viral campaign is; hell he’s not even really sure how it saw it online. But he loves it so much he told my brothers and uncles about it at Christmas.
I tried to explain what viral was and that it was actually from JC Penny. He didn’t care. He wanted me to show him how to upload his picture to the website because he felt he probably desereved it at some point in his life (possibly for the Christmas he bought the entire family a gym membership, thanks dad).
Cripsin Porter is launching yet another campaign for Burger King’s Whopper. A few months after the Whopper Freakout, they’ve come up with Whopper Virgins. Check out the website and the spot below, the documentary will officially launch in 5 days.
Apparently some folks are mad at BK using the term virgins (really people?) and the whole sending crappy fast food to remote areas of the world.
Personally, I’d love to be in on these meetings at CP and with BK. How exactly do you pitch this? So I’d love to go to remote areas of Greenland and bring crazy locals some Whoppers to test them against your competitor.
Thanks to Agency Spy and the Twitterverse foor the heads up on this!
Spoiler Alert! They pick the Sourdough Jack from Jack in the Box…hmmm delicious.
I love this video series by Audi with a family of luxury car owners as their stereotypical owners. Although I’m not sure if Audi is supposed to be normal, they just seem kind of boring.
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