ErinIs.com

Klondike has recently stepped up their advertising. They’ve sponsored Diggnation for the last few weeks and as an ice cream hater I actually find myself craving a Klondike when Kevin and Alex devour one.

But when I stumbled on the Klondike video game they totally lost me. The game blows. I have no idea what I’m supposed to be doing, and it is ridiculously stereotypical. It features a nagging wife and a guy who just wants to chill in his man cave; she gets to put the kids to bed and he gets to play his electric guitar and watch TV. On top of all that, there is just way to much text to read. You click your mouse once and you get something like this which I refuse to read.

I tried to give them a second chance by the rest of the site is equally lame.

You can visit it here. Dude, you’re trying to hard.

Go straight to the man cave here.

Duuuuddddeeee.

I previously dissed Sprint for their horrible tv spots but am really digging their site for Plug into Now. 

As an industry we fail miserably in our own marketing and advertising. No where is that more epic then in our agency websites. I’ve been working on the agency website redo here, so I’ve been scouring the web for ideas on our own site. Most agencies sites are ridicolously complicated and lame and because who doesn’t love lists so here are some pointers I’v compiled from my research!! 

1)  Your site should not take more than 2 seconds to load. I don’t care how cool it is 4 mintues later, I don’t have the patience or time.

2) Do not include sound effects. Ever. I don’t care if you have a mute or stop button, if I wanted to listen to a power ballad or techno jam while I looked through your site I would turn on my i-pod. 

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