Zack.

Tampax Girl Parts

Meet Zack, the star of the most disturbing online campaign EVER created.

The premise is that Zack went to bed one night with “guy parts” and woke up with “girl parts,” although he remains a guy in every other aspect. Throughout the videos Zack only expresses mild confusion, never close to FREAKING out like most guys would be.

On his site, Zack16.com,  you can read his diary and watch the very professionally produced videos of this transformation.  Check out his diary entry from Day 9 where a copywriter had the time of his life crafting these beautiful and touching words –

It happened so fast. C’mon, I just was just dealing with my newly acquired girl parts. And I had no choice. They just showed up. I didn’t even get a 30-day money back guarantee. Then BAM! I get hit by the menstrual express. I didn’t even have time to give my new girl parts a pet name like “Fifi” or “Alexandra.” No, we had to rush right into menstruation.

In the Day 9 video you’ll see the Tampax vending machine – voila after 9 freaking days of girl parts, vagina, PMS and menstruation talk we finally get a product placement that lets up know who to thank for this this “viral” series.

So thank you, I am now scarred for life. Is this as contagious as swine flu? Can I wake up one morning with “guy parts” or is this a guy to girl only type of thing? Why doesn’t Zack seem more concerned? Is this some sort of super strength STD that I need to be on the look out for?  Or does this prove that you can “lose it” if you don’t “use it”? Why hell isn’t he freaking out?? If I think Zack is cute, am I a lesbian? Ugh, you may have made me feel better about “Menstruation Island” but now I’m questioning my sexuality. Gee thanks Tampax!

Didn’t viral used to mean it was low budget and at least attempted to look like it was consumer produced? I wonder what the bill was for this because I see a part two where Zack wakes up with robot parts! Or his Fifi meets another Fifi and we learn about transsexuals. Or we follow around a girl who wakes up with “guy parts” and dribbles out apologizes to for every stereotypical guy cliche and then shaves her new balls, sponsored by Gillette.

You can read more about it on AdAge or if you’re like me, you can curl up into a ball and cry over the state of advertising.

Competition.

I honestly don’t know which is more disturbing – encouraging ladies to mow their lawn through a song or a how-to video teaching  guys to trim the underbrush “so the tree looks taller”. Oy vey…While I can appreciate its a hard subject to get across through video I don’t know that a song or how to video are really the best choice. 

Ladies

Dudes

Wolves.

The power of community is evident through many social media platforms. Companies are learning that cultivating a positive brand experience through open communication and 24/7 availability can create consumers who are your brand advocates. I am a huge believer of social media participation and online reputation management (really you can’t create your presence without closely monitoring the results through a rep management process). 

Sometimes the community takes something and owns it in a way you could have never imagined making it 100 times awesomer. In those times you can only be thankful that some people have way too much free time on their hand and just the right dose of creativity. Yahoo Answers, Amazon Reviews and some people’s random sites have generated hundreds of users to participate and hundreds of thousands to view. 

Here are some of my favorite: 

Three Wolf Moon T-Shirt (Amazon Review) 

  • 688 customer reviews 
  • 7,245 users voted on the reviews

This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that’s when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to ‘howl at the moon’ from time to time (if you catch my drift!)……

Does anyone know a website where for cool bebo profile names? (Yahoo Answers)

  • 4 response
  • 416 users voted on the reviews

…The internet burned brightly as an escape, a way to show who you were to a wider audience, a way of discovering and sharing things you never knew existed, a way of forcing back the ever encroaching shadows of the real world to keep your internal flame burning just that little bit longer….

Tuscan Whole Milk, 1 Gallon, 128 fl oz (Amazon Review)

  • 1,059 customer reviews
  • 1,436 users voted on the reviews

One should not be intimidated by Tuscan Whole Milk. Nor should one prejudge, despite the fact that Tuscan is non-vintage and comes in such large containers. Do not be fooled: this is not a jug milk. I always find it important to taste milk using high-quality stemware — this is milk deserving of something better than a Flintstones plastic tumbler. One should pour just a small dollop and swirl it in the glass — note the coating and look for clots or discoloration. And the color — it should be opaque, and very, very white. Now, immerse your nose in the glass and take a whiff. Tuscan transports you instantly to scenic hill towns in central Italy (is that Montepulciano I detect?) — there is the loamy clay, the green grass of summer days, the towering cypress…

Lovers.

I don’t even know what to say about this spam. Apparently it is still impossible/against the rules for spammers to use proper grammar and capitalize their “I”s , but at least the’ve moved on from the whole Nigerian Prince scam. While I clicked the link to localdatelink.com I couldn’t bring myself to register for the site so I could check out the profile for “wishfulthinking” because I don’t want more spam. 

Nice Spam

If you can’t read the email – I’ve copied and pasted the body of the email after the jump. Lovely stuff. 

Olden.

Back in the olden days of the internet, Facebook was just for college kids, flash sites were cool and you couldn’t rely on someecards to be there to help you communicate openly with your friends. 

SomEecards

All the way back in 2003 you had to rely on your own internet skills to send out cards to your friends, family and complete strangers. You bought a URL, maybe the name of your pet, you created a real life card and then you uploaded it to the previously mentioned URL. 

The result of your efforts would be Jara.com.

Simple, effective and peaceful. Thank you Geoff and Jara. You made my day.

I can’t even be mad that I wanted your URL for a client. You’ve paid 6 years worth of domain and hosting fees so you could continue to wish those closest to you (and those of us who stumbled upon it) some much needed Peace on Earth. 

Jara

Skittles.

A week ago Skittles relaunched their website and it looked strangely familiar…reminiscent of Modernista’s unwebsite, Skittles.com’s site is merely a redirect to social networks, Wikpedia, YouTube and a couple of static pages. 

Initially, the Skittles homepage was pointed at the results page for a “skittles” twitter search but within a couple of hours there were hundreds of inappropriate tweets making onto the results page. Hilarious for those of us with a juvenile sense of humor, but probably not what Skittles had intended. They have since redirected the homepage to their Wikipedia entry, but those twitter search results are still the redirect for the “chatter” section of the site. 

There was no clear consensus within my Twitter friends if it was genius or a lame attempt to jump on the bandwagon. I can’t understand why would they attempt to feed off of a social network without someone who was actively twittering as the face of the brand? Unless of course Skittles the Cat (@skittles) is the mastermind behind the candy. 

While I applaud the attempt to “go social” and I love the idea of the unwebsite, I really don’t think that it fits with the brand of the product. Once all the attention dies down from the new site, how is the unwebsite going to further the brand, continue to build awareness or make me want some Skittles? Just because the unwebsite is a great idea, doesn’t mean its a great idea for the brand. 

You can read some great posts on the Skittles redesign here, here and here

Now if I could have had a hand in this site redo, I would have taken a look around the internets to see what people were already saying about the brand. Check out what I learned about Skittles in 5 minutes. Starting with my first two Google searchs (auto completes say a lot!):

Ninjas.

Ninjas. Pirates. Zombies. The web is full of all three. Are they good or evil? Who knows, but they do provide an incredible amount of entertainment. I definitely think there is potential for some advertisers to jump on the bandwagon and incorporate all three into some sort of crazy web adventure. Which would turn viral in a heartbeat and find itself plastered across all sorts of social media (So any advertisers who’ve stumbled on this with a huge ad budget, you’re welcome!). 

While zombies are obviously enemies to everyone (since they don’t discriminate on the brain eating), pirates and ninjas have a natural hatred of each other. If you need proof of this absolute fact then check out the video below.