ErinIs.com » zip code targeting http://erinis.com Mon, 25 Jul 2011 06:12:58 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Excess. http://erinis.com/2009/02/10/excess/?utm_source=rss&utm_medium=rss&utm_campaign=excess http://erinis.com/2009/02/10/excess/#comments Tue, 10 Feb 2009 16:03:29 +0000 Erin http://erinnorton.wordpress.com/?p=1796 So raise your hand if in the last few weeks you’ve noticed these ads EVERYWHERE online. 

excess

While these ads annoy me to no end, I would kill to work on this account. This is one of the few accounts that has increased their spend recently and they are just blanketing the web. 

Not sure if their on a behavioral buy (although I don’t look up diet information), could be demographic (because all 25 year old women are obsessed with their weight) or maybe they’re just buying remanent ad space by zip or DMA.

The website (yes I clicked, I was curious) is positioned as a San Diego woman’s blog. Anyone else click through on these and have a website targeting their DMA?

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